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Bella Hadid Announces Beauty Brand Orebella

Supermodel teases a release date of May 2, 2024.

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By: Rachel Klemovitch

Assistant Editor

Supermodel Bella Hadid plans to launch her own beauty brand, Orebella. She teased the release on Instagram and TikTok announcing the release date May 2, 2024. 
 
The post included an abstract teaser along with the caption, “ Orebella… Reveal your alchemy.”
 
Hadid has not revealed what will be included in the collection, however, she has filled a trademark that suggests the brand will be scent-focused. 
 
The trademark is listed at BKH Essential LLC and can include products such as fragrances, body oils, body lotions, shampoos, conditioners and styling creams. 
 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Bella 🦋 (@bellahadid)


 

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Celebrities are gearing up for product launches as Kylie Jenner recently announced a release date for her first solo fragrance. 
 
Beyoncé just debuted her highly anticipated hair care brand Cécred. 
 
LeBron James also released his men’s grooming line ‘The Shop.’
 
 

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